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How a Pandemic Experiment Exposed the
UX
Industry’s Broken Learning Gap
April 11, 2025
Back in 2020, I started The Collective Studio (TCS) as a way to stay sane. Unemployment was spiking, clients vanished overnight, and the usual paths into design felt… broken for me and for everyone. So I threw a hail mary into some UX Facebook groups: “Anyone wanna do whiteboard challenges…
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