GRABTHAI
Brand Design 2016 - 2018
Deliverables
Print Design
Digital Design
Inteior and Exterior Signage
The Team
Melanie - Brand Designer
Lee Pollock - Interior Architect Director at Lifeforms
Introduction
GRAB THAI is a fast-casual restaurant chain in central London, known for its fresh, authentic Thai cuisine. Owned by Chusana Prasertkul and Netibut Vasinoda, the brand thrives as a bustling lunch spot with an imaginative menu. Over three years, I evolved their visual identity by reimagining existing agency-created assets, refining their aesthetic to align with contemporary trends while staying true to their heritage.
Key Contributions:
- Brand Identity & Visual System – Redesigned and repurposed brand assets for cohesive, modern appeal.
- Environmental Graphics – Collaborated with interior architects and sign fabricators to develop impactful visual signage, including a custom 3D illuminated sign, hoardings, and awnings.
- Digital & Print Media – Art-directed social media graphics, outdoor adverts, and promotional materials to strengthen engagement.
- Strategic Consultation – Advised on digital signage optimization and brand consistency across touchpoints.
